Professor Salman Rawaf gave a presentation at the Conference organised by the Royal College of General Practitioners. The presentation: “A family physician for every person in the world: why we are failing globally” stressed that after thirty years of Alma Ata, the WHO World Health Report: Primary care - now more than ever, in 2008 re-focused the attention on the need of developing and strengthening primary care around the world. However, achievements since then are limited to patchy examples. The talk also addressed the question why countries are reluctant or unable to develop their health system through primary care where every citizen has access to fully trained doctors who take care of health and healthcare needs. The number of trained family physicians needed in one of the WHO regions is projected to illustrate the magnitude of the tasks involved in developing primary care services that achieve the goal of universal health coverage. Guidance and suggestions for policy and decision-makers, health professionals, and civil society institutions will be offered, with the aim of maintaining and improving health to the highest of standards through effective primary care services.